Not A New Face Or New Place

A major league baseball executive to run a collegiate athletic department? Don’t be fooled, Rick George has plenty of experience and is more than familiar with Colorado.

Prior to becoming the COO of the Texas Rangers, George spent much of his 30-year career at the collegiate level, including serving as assistant athletic director of football operations at CU from 1987-91. Any Buffs fans remember what seems like 100 years ago when CU put together  couple of 11-1 seasons and a split national title? George was part of that heyday which certainly helped get him the gig.

As it always is in the big business that college football has exploded to be, this decision is about dollars — how to generate revenue and increase profits. That seemed to be the main factor that cost Mike  Bohn his job this past May. Colorado is well behind most Pac-12 schools in terms of facilities and it needs to raise money to pay for plans to build new ones.

“Rick’s financial and management acumen, his networking and relationship development skills, and his enthusiasm, work ethic and principled leadership all make him the ideal leader for CU athletics at this important and challenging moment in our history,” said Colorado chancellor Philip DiStefano in a statement.

George has agreed to a five-year contract. He will report to DiStefano through the offices of Senior Vice Chancellor and Chief Financial Officer Kelly Fox.

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