Louisville’s much loved ice cream shop expands westward this November
Sweet Cow, the small batch ice cream shop and gem of downtown Louisville, plans to open its third ice cream shop at 2632 Broadway in Boulder this November.
The company will open in a 1,500 square foot space formerly occupied by Ginger & Pickles, joining a cluster of neighborhood favorites like Moe’s Bagels, Breadworks, Jacque Michelle, Fleet Feet, and Fiore Flowers.
The shop will feature Sweet Cow’s signature, all natural homemade ice creams in 140 rotating flavors served up in scoops, shakes and cakes.
“No one opens an ice cream shop in November, but we hope Boulder will embrace us,” said Sweet Cow founder and operator Drew Honness. “We are really excited about the expansion.”
Honness opened the first Sweet Cow in downtown Louisville in August, 2010, aiming for superb ice cream made from local ingredients, served by the friendliest scoopers, all in the cleanest ice cream shop on the planet .
That formula has been a big hit in Louisville, where Sweet Cow draws ice cream lovers by the hundreds every day. Trip Advisor recently named it one of the Top 10 Ice Cream Shops in America, in a feature published on Huffington Post.
“Louisville has been the greatest town and location for us that we ever could have imagined,” Honness said. “The community has embraced us completely, and that has made everything else possible.”
Honness, who worked for start-up companies like Josh and John’s Ice Cream, Noodles & Company, and Cold Stone Creamery during and after college, assembled an investor group of family and friends to launch Sweet Cow in Louisville.
He opened the second Sweet Cow at 32nd and Lowell in Denver’s West Highlands neighborhood in April of this year.
“We’ve had a big summer in that location, with a different kind of customer,” Honness said. “Where we see lots of families, kids and sports teams just after dinner in Louisville, the Denver shop sees more restaurant diners coming in late night.”
Honness expects to see every kind of customer in the new Boulder shop, like students from nearby Casey Middle School, restaurant diners from Pearl Street and beyond, people on bicycles, and neighbors out for a walk and a treat.
Sweet Cow also operates its high profile “Moo-Mobile” truck, serving the company as both a roaming and catering ice cream craft. Today, the company employs 50 people and will expand to about 70 when the Boulder store comes on line.
“We don’t have other expansion plans or ideas about getting on store shelves in the short term,” Honness said. “Right now we’re very focused on these three shops.”
Some things about Sweet Cow Boulderites will love: (Who wouldn’t?) The company uses only compostable and recyclable serving materials. Local purveyors like Ozo Coffee and Savory Spice feature prominently on the menu. Its ice creams are color-free; nothing unnatural goes into the product. Sweet Cow has made education the focus of its charitable outreach, supporting local schools in all sorts of ways. Site selection is based on positive impacts: walkability, reach, and local hiring.
“Ice cream is a great business to be in,” Drew said. “Some people come in to celebrate with ice cream. Others come in when they haven’t had such a great day. Either way, they walk out happier.”