Divine invention

Cyclists: you can see clearly now |

Way way back, I used to ski in shellacked blue jeans and convenience-store sunglasses. When I finally upgraded to insulated pants and a decent pair of goggles, it was an absolute revelation. These two simple items turned something I already loved into something so much better.

Bicyclists everywhere will soon gain a similar appreciation, as local inventor Graham Hill introduces his new Wide-Eyez bike helmet shield to the world.

The deft device, invented here in Boulder, is poised to give cyclists a clearer perspective in every kind of weather. It never fogs up and effectively keeps out rain, wind, snow and bugs while providing riders with a full peripheral view.

“Wide-Eyez is designed to improve the riding experience for any kind of rider, with particular appeal to bicycle commuters who go rain or shine,” explains Hill, a lifelong sustainable-transportation enthusiast.

The idea behind Wide-Eyez hatched years ago when Hill was a local dealer for BikeE, a creator of recumbent bicycles. The fairing on recumbent bikes made the overall experience of riding warmer, drier and more efficient. Hill wanted to capture those benefits in a design for mainstream riders.

Wide-Eyez is the resulting innovation – a condensed fairing in a simple, snap-on application. Wide-Eyez attaches to the sides of any typical bike helmet, and contains an adjustable over-the-eyes shield that rests in an up or down position. The shield is sold in clear or shaded versions and can be worn with or without sunglasses.

Even better: Wide-Eyez is manufactured just down the road in Denver.

“It was important to me that Wide-Eyez be Colorado-made,” Hill says. “People around the world recognize Colorado as a hub for innovative bicycle transportation. Colorado-made is a key element of the brand.”

With a tried and tested design, clean web site and ever-growing buzz, Wide-Eyez seems to have a strong start.

The company’s best advantage may be its founder. A veteran entrepreneur with urban transportation startups like eGo, Swift Tram, ZENN, 21 Wheels, and others, Hill is unafraid of starting at square one. He will visit local bike shops all spring to introduce Wide-Eyez up close and in person. This summer, he launches a cross-country bike shop tour in cities like Austin, Portland, LA, Minneapolis and Seattle.

“Boulder County has the highest concentration of bike shops in the country,” he explains. “Starting here makes all the sense in the world.”

We’ll be watching as this new-view wonder takes off. Early adopters, simply go to www.wideeyez.com to place your order immediately.

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All photos used with permission from Wide-Eyez. Photography © Dona Laurita Photography & Fine Art

 

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