Pure momentum

Natural foods innovator Purely Elizabeth aims to thrive in Boulder |

Elizabeth Stein is bringing better food to the masses.

Products made by her Boulder-based natural foods company Purely Elizabeth are now being sold in Target stores nationwide. Whole Foods is a seller too.

Hitting the retail big leagues is a monumental accomplishment for a five-year-old start up in a crowded category. We sampled the company’s line of granolas, oatmeals and baking mixes and decisively concluded why:  everything Purely Elizabeth sells is DELICIOUS.

It’s also vegan, gluten free and certified organic. That combination doesn’t often result in a craveable outcome, not on a large scale anyway.

But Purely Elizabeth — which relocated its headquarters to 3200 Carbon Place in Boulder’s Steelyards from New York City in June — has developed a line that delivers big, appealing flavors across the board.

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Inspiration at headquarters.

Take the company’s Ancient Grains Granola: crunchy, sweet and salty with chewy dried fruit (we loved the blueberries) and all kinds of beneficial seeds and grains. It left us feeling satisfied and energized all morning.  That every ounce is really good for you feels like a pure bonus.

“My goal was simple,” Ms. Stein explains. “I wanted to provide healthier, better-tasting alternatives to what was currently on the market. I was learning about all these incredibly powerful superfoods like quinoa, chia seeds and coconut oil and realized they weren’t being incorporated into products on the grocery shelf. So I set out to recreate the most delicious food products using these innovative, nutrient-rich ingredients.”

Purely Elizabeth’s simple approach to making super foods appealing has fueled impressive success thus far – and the company has big plans and room to expand. It’s a coup for Boulder’s thriving natural foods industry to have the business relocate here, and we look forward to watching and tasting the company’s continued success.

** For more on the company’s move, read the Daily Camera article.

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