Eat. Energize. That’s Freshii’s motto.
This is a repost of Colorado food blogger Grace Boyle’s original post on her blog, Grace(full) Plate, and her Facebook page Boulder Food News. Based in Boulder, Grace Boyle has a phenomenal palate and unquenchable love for food. The Boulder Source is very happy that Grace is sharing her wonderful culinary articles with us.
Freshii was started in 2005 in Toronto, Canada by Matthew Corrin. Corrin’s vision was to create a restaurant brand all over the world that helped people live healthier by making healthy food affordable and convenient. The focus is to “energize people on the go.” By featuring items like custom-made green wraps, salads, quinoa bowls, and fresh pressed juices, they have been rapidly growing and emulating their motto and mission.
Mission Green, coined by Freshii specifically outlines:
- Everything you take from the store either biodegrades naturally to the earth or is easily recyclable.
- Shaking your meal in a biodegradable bag means we produce 5 to 7 times less of a carbon footprint than running even the most energy efficient dishwasher.
- Most of our packaging is made from eco-friendly vegetable starches, like corn or potatoes. It biodegrades quickly, leaving behind only carbon dioxide, biomass, and water.
- As we grow, our stores are built smaller to use less materials, use more eco-friendly materials, consume less energy, and to take less from the Earth.
- Our setup is simple: no energy-hungry dishwashers, hoods, ranges or ovens.
- We make use of online and mobile ordering and paperless marketing.
- We use only eco-friendly, natural cleaning products.
Now as a worldwide franchise (was awarded 2013’s Top Franchise of the Year in Canada), I was impressed to learn they have locations in over 75 cities and 15 countries worldwide.
One of those locations, has recently made its way to Boulder at 1335 Broadway (on the Hill).
The small space on The Hill is vibrant and bright with white subway tile walls and fun periodic table-like photographs hanging above the tables featuring various fruits and vegetables. With just a few booths and some stools at a bar up front, the space is well aligned for on-the-go. I also loved the “Eat. Energize.” LCD lighting sign along the wall against the wooden booths.
Boulder’s franchise owner is 25-year-old Max Baumgartner, a Colorado native. Baumgartner shared that he used to run a food truck featuring sandwiches. After learning that he had Celiac’s disease, he had an interesting journey as he moved away from eating gluten, and subsequently wanted to open an eatery that would be healthy for the masses in Boulder. Enthusiastically, Baumgartner shared with me that Freshii Founder Matthew Corrin was his same age (25) when he started Freshii so Max has been excited to be part of something bigger. I loved his enthusiasm and it’s always fulfilling to see a smart franchise like Freshii offer entrepreneurial guidance.
Seeing as this Freshii is on The Hill, I like seeing healthy options available for the students at CU. Perhaps my only gripe is that it’s not great for parking; it shares a lot adjacent to the small spot where many other restaurants fight for parking (e.g., Cosmos, Salvaggios, etc.). I found parking next to student housing a couple blocks away so of course it’s doable, but you’ll have to look around if you don’t live on The Hill or aren’t walking by. Luckily for me, they deliver, and I’ll be taking advantage of their healthy options.
The menu features salads, wraps, bowls, burritos, soups, juices, and smoothies, and even breakfast options. The menu has plenty of gluten-free and vegetarian options, and I love how the wraps can be grain-free by using a collard green as a wrap. The ingredients are simple and if you have questions about the sauces or what’s included, the staff is well versed to provide you with the answers you need. In addition to great on-the-go options, they also deliver and cater.
When inquiring about food sourcing, Baumgartner mentioned that some locations can pull from local sources. For instance, his cherry tomatoes are from Denver and he works with family-owned and regionally supported FSA for food sourcing as well. So although the food isn’t 100% organic, it does focus on fast yet natural and includes healthy ingredients.
One of the first things I noticed on the menu was the Warrior Bowl that had “Free the Children” written next to it. When I asked what it was, I learned that proceeds from ordering that dish, goes to that charity which helps build school kitchens and vegetable gardens in developing countries. Baumgartner shared they’re working on a school kitchen in Africa now.
PANGOA BOWL: BROWN RICE, AVOCADO, BLACK BEANS, AGED CHEDDAR, CORN, CHERRY TOMATOES, CILANTRO, LIME WEDGE, FIERY BBQ SAUCE
SPICY LEMONGRASS: SPICY LEMONGRASS BROTH, RICE NOODLES, TOMATOES, CABBAGE, CARROTS, MUSHROOMS, CILANTRO
On the back of the employers shirts has a Freshii mantra that I really loved. It shares: “Let’s eat without regret. Let’s love kale. Let’s embrace quinoa. Let’s try new things. Let’s try unlikely combos. Let’s eat things that are good. Let’s eat things that make us feel good. Let’s eat and sit. Let’s be good to the earth. Let’s let the earth be good to us. Let’s eat. Energize.”
As far as a franchise goes, Freshii impresses with its mission, healthy food options, and going with the fast casual concept that is growing with such popularity.
https://www.freshii.com | 1335 Broadway, Boulder, CO