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The Feed


Fine tune your nutrition for better performance.

We believe that everyone is an athlete, and that no matter your sport or skill level, you can improve with better nutrition. Our nutrition coaching program is an extension of that mission. We’re here to provide you with personal recommendations from our athletes and experts that will take the guess work out of finding products that you love.

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What is The Feed?
The Feed offers the widest selection of active nutrition and healthy snacks on the market today. Athletes of all levels use our e-commerce platform to educate themselves about nutrition and to build customized orders of food to be shipped directly to their doorstep. We carry 120 brands and 400+ products. We also offer nutrition coaching, a personalized, one-on-one service to help athletes fine tune their training and race-day nutrition.

Who are the founders and what inspired them to launch the business?
Matt Johnson and Bryan Smith were working on the Cannondale Garmin Pro Cycling Team and saw a gap in the active nutrition marketplace. You can find reviews and information on the science of innovative products/gear, but there was no real place that focused on the science of food while aggregating all the best food brands. We set out to create a complete online source for sports nutrition and healthy eating. If you go to Amazon or similar sites, you’re required to purchase boxes of product (who wants to eat 12 bars of the same flavor?!) and you’re not given a lot of information about how to use the product (pre, during, post workout). We offer a totally customized service complemented by the education we provide through our blog content and nutrition coaches.
Find them on Facebook, Twitter and Instagram.