If you could create a dream closet for your child, it would look like Nest. The charming boutique offers a vibrant display of lovely and lovingly hand-selected clothing, accessories, and gifts for babies and children.
Fresh fashion, comfort, and playfulness are reflected in each and every item – from onesies and graphic tees to jersey knit dresses and leggings. Special touches like rhinestone headbands, animal socks, aviator sunglasses, floating bath lights, and even umbrellas are bright and darling.
Opened in May 2014 by owner Caroline Evanescu, Nest Children’s Boutique located in central Boulder at The Village shopping center, is the third and newest of two award-winning stores, both in Denver.
Caroline remarks that Boulder has been an exciting place to open her distinctive boutique because “Boulder values local, independent Colorado businesses and our clientele in Boulder have been incredibly supportive through their enthusiastic and positive response.”
She also feels very fortunate to have found the ideal space neighbored by other children’s businesses including Grandrabbit’s Toy Shoppe, Becoming Mothers, and Jack & Jill Children’s Salon.
Caroline is deeply committed to Colorado, and as a transplant from the East Coast, she and her husband selected Denver, out of dozens of cities, as their home of choice after deciding to start a family. Emphasizing the local curation of brands, she frequents arts and crafts shows in Colorado to choose handcrafted and artisan items, such as applique bibs from Hip Violet and bird mobiles from Elevated Scraps.
Nest is the delightful expression of Caroline’s creativity and dedication as a mother to three young children, blended with her prior business background as a financial portfolio manager in New York, Boston, and London.
Transforming her love of buying children’s clothing into a business after her first child was born, Caroline worked closely with the owners of Tea Collection, a San Francisco-based clothing line for boys and girls now featured prominently at Boulder’s Nest location. Tea Collection’s “gorgeous and lighthearted” style is uniquely drawn from their staff’s global travels. This year’s winter designs capture Germany’s avant-garde Expressionist and art nouveau movements in its modern cities as well as its alpine traditions. Next season, they explore India to conceive their spring line.
Tea Collection refreshes their stock at Nest with monthly shipments. As Caroline explains, “Tea’s pieces can be easily layered to create many outfits that can transition through seasons and Colorado’s unpredictable weather. And even though the garments are beautifully designed, their pre-shrunk fabrics are supremely soft and easy to move in so kids love wearing them.”
Led by the sensibilities of her Colorado clientele who seek wearable, accessible apparel that is stylish yet affordable, and that can last and be handed down to younger children, Caroline travels to Los Angeles and New York City to seek the latest styles that fit Nest’s aesthetic as well as what Caroline calls her penchant for being a “color junkie.”
As the mother of two boys, Caroline is also very attentive to the dearth of attractive clothes for boys. With careful editing, she has been able to compose a fun compendium of boys garb with graphic tees from Chaser, Rowdy Sprouts, and Prefresh, and preppy pieces from johnnie-O in natty colors such as purple, green, and fluorescent pink. The girls section is also a joy with stunning wardrobe options in radiant colors and chic patterns, played up with embellishments ranging from jewelry to hair accessories and belts.
There is also a trend towards eco-friendly products and Nest carries Feather Baby and Kissy, Kissy organic clothes that are healthier for babies and the Earth.
In addition, Nest has been responsive to requests for shoes, which will be introduced in the spring including retro jelly shoes, and PLAE, a durable, washable shoe line for children.
Caroline’s extraordinary inspiration and passion shows through in all aspects of the boutique’s concept and buying experience. Part of Caroline’s vision is to largely carry reasonably priced, quality brands that are affordable for everyday wear as well as a limited selection of special and unique gifts at higher price points.
She is also sworn to brick and mortar retail, which gives shoppers the opportunity to touch and try on outfits and to provide feedback, and enables her staff to get to know parents and their children so they can be responsive to their needs.
For example, to accommodate parent’s schedules, Nest uniquely allows parents to make appointments before or after regular store hours for a truly personalized shopping experience, inviting them to bring their children to pick out their own clothes. Nest employees will show parents how to style outfits and will even special order items in larger sizes.
Nest even hosts events such as free photo mini-sessions with a professional photographer for the children of shoppers who have made over $150 in purchases.
It’s this meticulous attention and regard for its customers — and signature mix of flair and practicality — that makes Nest a wonderful addition to the community and a new mainstay for parents.
Nest Children’s Boutique:
2525 Arapahoe Ave. between Folsom and 28th St. in The Village shopping center (next to Grandrabbit’s Toy Shoppe and Becoming Mothers)
Boulder, CO 80302
Ph: (720) 524-7676
Mon-Sat: 9 am-6 pm
Sun: 11 am-5 pm